WordPress and technical SEO consulting for sites that need to work correctly.
Slow sites, broken tracking, indexing problems, plugin conflicts, schema errors, bad redirects, messy templates, and ranking drops usually have a cause. I help businesses and organizations in Kingsport, Johnson City, Bristol, and the Tri-Cities find that cause and fix the right problem.
Most website problems are not mysteries. They are systems problems.
A site gets slow after a plugin update. A form stops tracking conversions. Search Console reports pages as crawled but not indexed. A redesign breaks metadata. A theme works until PHP changes. A tracking script fires twice. A schema block looks valid in one tool and wrong in another. A business owner gets told to rebuild the whole site when the real issue is narrower.
That is the work I know well.
- What is actually hurting the site?
- What is just noise?
- What should be fixed first?
- What can wait?
- What is a content problem, a technical problem, a hosting problem, or a CMS problem?
That judgment comes from experience.
Generic audits create long lists. They do not always identify the real issue.
A technical SEO tool can flag missing alt text, unused JavaScript, duplicate titles, redirect chains, crawl warnings, and Core Web Vitals problems. That can be useful. But the real question is priority. What is actually hurting the site? What is just noise? What should be fixed first? What can wait?
That judgment comes from experience, not from a crawler report. I diagnose before I recommend.
I diagnose before I recommend.
I review the site structure, WordPress configuration, theme behavior, plugins, templates, analytics, Search Console signals, performance, schema, redirects, indexing, internal links, metadata, and user experience. Then I turn that into a prioritized plan or implementation work.
The goal is not a 60-page PDF nobody reads. The goal is a clear list of what matters and what to do next.
- WordPress site is slow or unstable
- Site needs PHP compatibility fixes
- Google is not indexing important pages
- Search traffic dropped and the cause is unclear
- Forms work, but conversions are not tracking
- GA4, Google Tag Manager, or Search Console setup is unreliable
- Schema is missing, broken, duplicated, or too thin
- Local SEO pages are weak or poorly structured
- Redirects, canonicals, or URLs are messy
- Site has plugin conflicts or theme errors
- Business has been told it needs a full rebuild and wants a second opinion
- Site needs better service pages, internal links, and metadata
This service is a fit for:
Local businesses in the Tri-Cities
Businesses in Kingsport, Johnson City, Bristol, and across Northeast Tennessee that need better local search visibility, cleaner tracking, or a faster site.
Publishers and content-heavy sites
Sites with large amounts of content, complex redirects, advertising integrations, or performance challenges from media-heavy pages.
Professional service firms
Law firms, consultants, nonprofits, and organizations that need practical fixes and do not have in-house technical staff.
I have worked on websites where mistakes have real consequences.
Government sites, regional media properties, utilities, colleges, parks, law firms, and large WordPress installs all have different pressures. I know the difference between a cosmetic fix and a structural one.
I do not assume every problem requires a rebuild.
Sometimes it does. Often it does not. Sometimes an old site needs to be stabilized long enough to survive until a rebuild makes sense. That is a real answer.
Local SEO matters in Kingsport, Johnson City, Bristol, and across the Tri-Cities.
For businesses and organizations in Northeast Tennessee and Southwest Virginia, technical SEO is often the difference between having a website and having a site that actually supports the business. Local service pages, Google Business Profile alignment, structured data, internal linking, fast load times, and clean crawl paths all matter.
Four steps, no surprises.
Understand the real problem
Before recommending anything, I want to know what is broken, what changed, and what the site needs to do for the business.
Separate signal from noise
Most sites have many flags in audit tools. Not all of them matter. I narrow the work to what is actually causing problems.
Build the prioritized answer
That may be a technical audit, implementation work, schema fixes, redirect cleanup, analytics repair, or a performance plan.
Leave you with something usable
The output should be clear enough to act on, hand to a developer, or use as a roadmap without needing me to re-explain it.
Serving Kingsport, Johnson City, Bristol, Northeast Tennessee, and Southwest Virginia.
I am based in Kingsport and work with businesses, law firms, organizations, and teams across Johnson City, Bristol, the wider Tri-Cities region, Northeast Tennessee, and Southwest Virginia. Some work is local and hands-on. Some work can be handled remotely. The fit depends on the problem.
Other ways I can help.
Send me what is broken.
Tell me what changed, what you are seeing, and what tools are reporting. I will tell you what I would check first and whether this looks like a technical SEO issue, a WordPress issue, an analytics issue, or something else.
FAQ
Do you only work on WordPress?
WordPress is my main lane, but I can also review technical SEO, analytics, schema, indexing, and performance issues on other platforms.
Can you fix the issues or only audit them?
Both. Some clients need a prioritized audit. Others need implementation. I can help diagnose, plan, and fix depending on the project.
Do I need a full website rebuild?
Maybe, but not always. Many sites need targeted repairs, better structure, cleaner SEO, or performance work before a rebuild should even be considered.
Can you help with local SEO?
Yes. I can help structure service pages, metadata, schema, internal links, and local relevance for Kingsport, Johnson City, Bristol, and the surrounding Tri-Cities market.